“I Gotta Feeling” Student Video All Done in One Take

172 communication students at the University of Quebec at Montreal recorded this video in one take on September 10th. Directed by Luc-Olivier Cloutier and Marie-Eve Hebert. the finished product was the second take. They couldn’t plan it ahead because they didn’t know how many students would show up for the shoot! The song is by the Black Eyed Peas. Their original video can be found here.

CBS to run video ad in magazine this fall

Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.

The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.

The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas--an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.

The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.

Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320x240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord--there's a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It's a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.

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"Brothers" Movie Trailer - A Drama Starring Tobey Maguire, Jake Gyllenhaal, Natalie Portman

Jim Sheridan helms this remake of Susanne Bier's 2004 war melodrama, this time with Tobey Maguire and Jake Gyllenhaal taking the lead roles of two brothers torn between war and love in this Relativity Media production. Maguire stars as a soldier who's sent to Afghanistan as his deadbeat brother (Gyllenhaal) stays at home with his sibling's wife (Natalie Portman) and kids. ~ Jeremy Wheeler, All Movie Guide

Director: Jim Sheridan
Cast: Tobey Maguire, Jake Gyllenhaal, Natalie Portman
Genres: Drama

"Funny People" Movie Trailer - A Comedy Starring Adam Sandler, Seth Rogen, Leslie Mann

George (Adam Sandler) is a very successful stand up comedian who learns that he has an untreatable blood disorder and is given less than a year to live. Ira (Seth Rogen) is a struggling up-and-coming stand up comedian who works at a deli and has yet to figure out his onstage persona. One night, these two perform at the same club and George takes notice of Ira. George hires Ira to be his semi-personal assistant as well as his friend.

Director: Judd Apatow
Cast: Adam Sandler, Seth Rogen, Leslie Mann
Genres: Comedy